Dentamed is the Czech market leader in complex products for dentists. Dentamed's data reporting eases the path to fulfilling its mission, helping dentists be more successful while growing their own business. They report, for example, in the field of motivation of sales representatives or the offer of products or services according to customer segmentation. In an interview, he described the beginnings of cooperation with Reporting.cz Ludek Rudovskywho is the director of Dentamed.
I see the biggest challenge in the amount of data we will have to sort and analyze in the future. We already have so many of them that it is often difficult to link and visualize them effectively. The challenge for the future will also be that we have to rely as little as possible on the human factor. If the system thought on its own without human intervention, we would achieve better efficiency and at the same time make it easier for employees to work.
The art of reporting is to extract important information from a large and cluttered pile of various data, connect the connections and present everything at a glance with an understandable visualization. On their basis, decisions can be made not only by top management, but also by marketers, who get information in the field in a few clicks quite intuitively via tablet or phone. Thus, they gain much deeper, data-driven insight that they might not otherwise be able to access.
Merchants, and therefore a business, can grow when they know where — for example, what they can offer a client compared to another client taking similar products. Or compared to a fellow trader who is more successful in some area. This brings a natural, data-driven growth incentive that a trader would never reach for himself. Thanks to visualization and easy accessibility, Reporting.cz is an indispensable help.
Since 1990, Dentamed has focused on ensuring the supply of dental products to dental offices. From the demand for a specific device to the complete instrumentation of dental clinics, offices or laboratories. At Dentamed, they base themselves on a personal approach and correct conduct. Their aim is to adapt to the current developments in the market and to co-shape the high standard of the field of dentistry.
Dentamed supplies dentists on the Czech market with everything they need. From materials, instruments, services to education. We have such a classic good story: the company was founded by the then student of dentistry, Dr. Smažík, and over time it developed into the position of today's market leader, which is part of the multinational Lifco group.
The motivation is simple and still valid today: We have an internal system that we have been developing for 30 years and the whole company works in it. It is stable, functional, and the employees are happy with it. Previously, there was no room for development. Therefore, we were looking for a solution that would provide us with simple online reports that we can access at any time. And even with tablets or phones that our traders use in the field.
We had and we have a common approach. Understanding what we need and what will bring us the greatest effect in the shortest possible time. In cooperation with Reporting, we also appreciate direct communication with people who are fundamentally involved in the resulting solution.
The current system is for several generations, with which Reporting helps us. Recently, I looked through history and found so many versions that it was only at that moment that I realized how the system gradually evolved and expanded. Especially since we have found that we need more and more overviews to fit specific professions in Dentamed.
In the beginning, we worked with the fact that we have a huge number of customers, with each being specific. It was necessary to visualize the performance of each customer so that, for example, the sales representative could view the dates before the meeting and see what the customer was doing, what he needed or might need.
We wanted to motivate sales representatives to work more efficiently. But we couldn't do that without providing them with tools to help them do so. With Reporting.cz we have built an environment that directly develops their potential.
We have already talked about two basic ones — the trader's approach to individual customers and his motivation. The third key point of our cooperation lies in the recent connection of Reporting with our e-commerce. Thanks to this, we can connect individual data from different systems and put it in the right context.
Implementation is gradual and at the same time fast. We set up cooperation in such a way that we define exactly what we need. The Reporting team will then propose improvements based on their experience and the final solution is ready basically immediately.
I see the biggest challenge in the amount of data we will have to sort and analyze in the future. We already have so many of them that it is often difficult to link and visualize them effectively. The challenge for the future will also be that we have to rely as little as possible on the human factor. If the system thought on its own without human intervention, we would achieve better efficiency and at the same time make it easier for employees to work.
I still see a great opportunity in that. We've taken a really huge leap in the last five years. On the other hand, I hope that the time when all stores will be online and a person will no longer be needed at all does not await us yet. I appreciate it when I can go out for coffee with a customer and have a chat with him about what is bothering him or what he would need. I am delighted with events like our recent open day, when 160 customers came to us. In short, I believe that that personal contact is needed and will not go away.
I have always worked with data and I have always minted that without information and data one cannot be efficient and successful. Accurately visualized data in different reports based on knowledge of our environment is key for us. This is what Reporting.cz offers us and it also means that our investment has been returned many times over.
Přečtěte si o tom, jak reporting může změnit váš byznys.
We would like to invite you to surf together with Reporting.cz. For this year, we became partners of the Czech-Slovak Cup in River Surfing, a sport that is still building its tradition in our country. The Prague race will take place this weekend, 25-26 May 2024, and you can see it directly on the Vltava at Štvanica.
We are pleased to announce a new partnership between REPORTING.CZ and Green0meter.com, which brings comprehensive data services combining traditional areas of financial and performance KPI reporting with non-financial ESG sustainability reporting.
In just three weeks, with the implementation of Reporting.cz, the client received an information base for local company managers as well as for the management level of the entire group with updates on a daily basis.
Nechte nám na sebe váš e-mail. Budeme vám reportovat jako první.
REPORTING.cz, s.r.o.
Zirkon Office Center
Sokolovská 131/86
Praha 8 - 186 00
IČ: 24248991
DIČ: CZ24248991
Společnost je zapsaná v obchodním rejstříku vedeném Městským soudem v Praze oddíl C, vložka 197204.
Ochrana osobních údajů (GDPR)
REPORTING.cz, s.r.o.
Zirkon Office Center
Sokolovská 131/86
Praha 8 – 186 00
IČ: 24248991
DIČ: CZ24248991
The company is incorporated in the Commercial Register administered by the Municipal Court in Prague, Section C, File 197204.
Data Protection (GDPR)
